General information about the e-Times magazine
Introduction
e-Times Magazine (formerly called Modem Kor) was founded in 1995. The founder's aim was to make a high quality magazine about telecommunications, information-technology, broadcasting and internet for the decision-makers of the business world, wich remains comprehensible to a wider audience at the same time.
Our aims
We don't want to compete with the traditional magazines about informatics written for the specialists in this field, neither with the new publications appealing to beginner computer users.
Our target audience are especially the decision makers at companies of high reputation. We aim to get the readers acquainted with the background of the events in the telecommunications world, help them in making decisions by means of our analysis about the current trends.
Frequency of publication: every two month.
Number of printed copies is 3000.
Our magazine is available only by subscription.
Our target audience:
- Leaders of the 1000 Hungarian companies with the highest annual revenue
- Leaders of the companies in the field of telecommunications and informatics
- Representatives of the Parliament, the governerment, local councils.
Dates of publication in 2003.
10. february 2003 .
10. april 2003.
10. june 2003.
10. august 2003.
10. oktober 2003.
10. december 2003.
Deadline for submitting the materials is in case of ready-to-print documents 7 days prior to publishing.ADVERTISEMENT TARIFFS in Euro (Excl. VAT!)
SURFACE Price of 4C COLOUR
STANDALONE
LANDSCAPE
1/1 page 1000
179x245 mm
2/3 page 720
118x245 mm
1/2 page 560
87x245 mm
179x120 mm
"junior" page 600
118x160 mm
1/3 page 370
57x245 mm
179x82 mm
1/4 page 280
87x120 mm
118x82 mm
2/6 page 370
118x120 mm
Inside front cover: 1100 Inside back cover: 1100 Backside cover: 1200
EXTRA PRICES: Graphics: 15% Place: 10% PR 20% Discounts: Quantitative discount according to the attached table. Prepayment discount 25%. In the frame of one contract only one type of discount is due, in accordance with the choice of the customer.
TECHNICAL INFO Setting: 179x245 mm Cut size: 202x270 mm Binding at spine: 8 mm 3 Columns , Column width: 57 mm Size before cut: 207x280 mm Bleed: 5-5mm under and above, 5 mm outside Double page size before cut: 414x280 mm Grid density colour: 60 line/cm Printing: offset technology
Advertisements
Discounts in % 3
5 4
8 5
10 6
10 We don't charge our customers advertising for the first time in our magazine with the graphical, location and PR extra fees and we can also grant a one-off additional discount of 10%.
Size of the magazine and advertisement sizes coincide with HVG!
We prefer getting the advertisements in electronic files by e-mail. Preferred formats: TIFF, EPS or JPEG format (our DTP studio works on Apple Macintosh computers). Preferred resolution of the advertisements file is 300 dpi.
Deadline for submitting the materials is in case of ready-to-print documents 7 days prior to publishing. Attention! Penalty to be paid in case of cancelled advertisements: after publishing deadline 100 %, 8-14 days before publishing 50 %.
Agency commission: The agency commission is 15%.
Advertisement reception: At the publisher through e-mail: posta@e-times.hu or by fax or post.
For advertisements do not hesitate to contact our marketing coordinators via email.
Positioning of the subscribers
of e-TIMES magazine
Readers Divisions (%) AGE under 20 years 3
20-50 72
above 50 years 25
EDUCATED Highly qualification 70
Medium 24
Basic 6
APPOINTMENT, SPHERE OF ACTIVITY high and medium managing 28
business owner, entrepreneur 17
intellectual worker 40
other 15
SEX male 86
female 14
BY REGION Budapest 27
In towns and citys 73
Other (in villages) 3.5
Readers per one copy, average 3.5
Source: Szonda-Ipsos research, September 2001.